Email Flow Automation

But email is also a time-consuming pain in the butt to continually create. So what if we could automate to send the right message to the right customer at the right time instead?

"68% of marketers say their businesses use automation in some way"
Source: HubSpot Research, Global Survey, Nov - Dec 2019

We can help you drive sales by using data from Shopify to send automated abandoned cart emails, create personalized product feeds, deliver post-purchase engagement campaigns. It's data-driven marketing, made simple.

“ For every $1 marketers spend on email marketing, they receive $42 in return"
Source: HubSpot Research, Global Survey, Nov - Dec 2019

So where should you focus your efforts this year? Integration, segmentation and experimentation.

Impressions, clicks, and opens only tell part of the story. Our email marketing funnels offer reporting based on actual Shopify transactions. Our clients typically see an additional 10-20% revenue growth just from our email automation.

When someone visits your website, browses through and then leaves without buying, you’ve lost a sale. But, if you can track their browsing behavior and activities you could follow up by sending them a more personalized and appropriate message with more information, a similar item, or an enticing promotion. The same goes for abandoned shopping carts. Follow up is key.

That is if your email software has the power to capture this information. Can your email service provider (ESP) help you track shoppers while they are on your site and what they do with the emails you send them? Without this kind of data, you’re flying blind.

77% of online retail orders were abandoned instead of purchasing

Statista

It all comes down to data. Use the data or lose sales.

By sending emails automatically triggered based on what customers do or don’t buy, or when they do or don’t return, you’ll ensure that each customer gets the right message at the right time.

"Klaviyo’s integration with Shopify allows us to seamlessly and effectively execute our digital marketing strategy whether it’s behavioral segmentation with frequent purchasers, lead generation or automated flows"

Mike
Brand Manager

We'll setup several potential automated emails that customers can receive now...

1. Welcome series
   First impressions are everything. Trigger flows to welcome new subscribers to your brand and introduce them to your best-selling products.
   
2. Abandoned Cart Reminder
   7 out of 10 shopping carts are abandoned. People who abandon cart will receive two emails if they don't purchase, one after 4 hours, and 48 hours. Recover more of them and drive up sales.
   
3. Browse Abandonment Reminder
   Convert curiosity to cash. Customers who look at products are much more likely to buy, especially when you send them a timely reminder.
   
4. Customer Winback
   Turn one-off shoppers into loyal customers with special offers, replenishment reminders, or a friendly invite to come back and see what’s new to anyone who hasn't made a purchase in 75 and 150 days.
   
5. Product Cross Sell
   We'll review past purchases data to see what products people are likely to buy together or purchase as repeats customers. So if they buy one, we'll auto email them a week later about buying the other one and vice versa.

To enable this marketing automation, you'll need a Klaviyo account, and our one-time setup fee. (Don't have a Klaviyo account? Get one free at klaviyo.com). If you'd get excited about building an evergreen email sales funnel that runs on autopilot for your store... Start today!