Your landing page, whether that’s a standalone page or your actual website, is a 24/7 salesperson. It doesn’t require commissions, a six-figure salary, nor will it take any sick days or ask for time off work.
It is the single best investment you can make
The only job of your landing page is to psychologically influence your visitors to take action and position your brand as an authority and market leader.
Ask yourself this, does your website connect with your customers’ pain points, convey trust and promote your unique selling proposition to the point that customers are practically begging to throw money at you? Are you presenting them with an offer they simply can’t refuse?
If the answer is no, and it’s saying the same generic ‘fluff’ as all your competitors, I’m afraid you’re leaving a tonne of money on the table and we see it all the time.
No matter how well configured your campaigns may be, if your website can’t convert, you’ll continue to struggle with everything you do online, not just your ad campaign. In most cases, businesses do not have a traffic problem, they have a conversion problem.